Reinforces Global Lead with Openings and New Hotel Signings in All
Corners of the World, in Mature and Emerging Markets
Company’s Nine Design-Led Brands, Distinctive Hotel Portfolio and
Quality Pipeline are Stronger than Ever
STAMFORD, Conn.--(BUSINESS WIRE)--
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced it
opened 74 new hotels in 2013, representing approximately 16,200 rooms in
22 countries, strengthening its global lead and expanding its footprint
particularly in developing markets. The company signed 152 new hotel
agreements in 2013, marking the fourth consecutive year of increased
signings and the highest number of new hotel deals signed since 2007.
Starwood expects another strong year of global growth in 2014, with
hotel openings and deal signings across all nine brands in more
countries than ever before through organic growth.
“There is a global travel revolution underway, and the secular trends of
rising wealth, rapid urbanization and increasing digital
interconnectivity make us as confident as ever about demand for high-end
travel,” said Frits van Paasschen, President and CEO of Starwood Hotels
& Resorts Worldwide, Inc. “As the largest high-end hotel company in the
world, with a penchant for innovation, an unmatched portfolio of
design-led brands, global properties, and a valuable pipeline, Starwood
is well positioned to benefit disproportionately from these seemingly
unstoppable growth trends.”
Starwood signed more new hotel deals in 2013 since before the global
In 2013, Starwood signed a total of 152 new hotel management and
franchise agreements, which represents an increase of 16 percent over
2012 signings levels. The company also signed 75 contract renewals, up
nearly 34 percent from the previous year.
“Consistent, sustainable high-quality portfolio growth in both mature
and emerging markets led to another strong year of openings, incremental
hotel agreements and the highest number of contract renewals in our
company’s history,” said
, President of Global Development
for Starwood Hotels & Resorts Worldwide, Inc. “Our highly sought-after
brands, backed by the collective strength of our global platform and
experienced, local teams continues to give us an advantage and sets us
apart from the competition, allowing us to deliver unmatched value to
our hotel owners.”
Starwood has the largest high-end hotel portfolio of any of its
competitors outside the United States, with nearly twice as many rooms
as Marriott or Hilton, and nearly four times as many rooms as Hyatt in
emerging markets. In line with macroeconomic trends, nearly 75 percent
of the company’s development pipeline and 60% of the 2013 signings were
in fast-growing markets, including Bangladesh, Malaysia, Indonesia,
Colombia and Saudi Arabia.
van Paasschen continued: “Globalization continues to spur economic
growth, infrastructure development and, for us, footprint expansion.
2014 already looks to be shaping up as a better version of 2013 with a
number of key milestones for us, including the opening of our 200th
Westin, 200th Four Points by Sheraton, and more Le Méridien
hotels in any one year since we acquired the brand in 2005. We have a
balanced approach to development, with continued focus on growth in the
world’s fastest growing economies, and we are also seeing significant
opportunities in established markets where conversion momentum continues
and record low supply and growing demand are driving growth.”
Approximately 40% of Starwood’s 2013 signings were in developed markets,
with 13 conversions that signed and opened within the year. Conversions
will continue to fuel growth in North America with increased momentum in
Asia Pacific, the Middle East and Europe.
Turner added: “We continue to look for the right partners, creating the
right properties, in the right places, and our agile development
approach allows us to adapt our growth strategies based on specific
geographies and brand needs for both new development and conversions.
Last year, we signed the most conversions in any one year since 2006,
showing the increased demand for our brands and our flexibility,
enabling our partners to maximize the value of their assets quickly and
Starwood is also seeing an increased interest in adaptive reuse
projects, particularly for its Aloft brand. The company opened three
such projects this year: Aloft Orlando Downtown, Aloft Tulsa Downtown
and Aloft Miami – Brickell, in addition to signing Aloft New Orleans.
Starwood will open another three adaptive reuse Aloft hotels in 2014
with Aloft Liverpool, Aloft Detroit, and Aloft Tampa Downtown, as the
company continues to look for opportunities to use this approach across
its brands in cities throughout the world.
Starwood Doubles Luxury Footprint in Six Years
As wealth rises around the world, so does the appetite for luxury hotel
accommodations in all corners of the world. To meet this new global
luxury demand, Starwood has doubled its luxury portfolio over the past
six years, lengthening its lead in the luxury space. Today, Starwood has
more than 160 luxury hotels operating under its St. Regis, The Luxury
Collection and W brands, with more than 90 percent of the luxury
pipeline in fast-growing markets.
Starwood opened six luxury hotels in 2013 including its first W ski
retreat with the W Verbier, and its first W hotel in mainland China – W
Guangzhou. Other luxury openings included The St. Regis Abu Dhabi, the
brand’s second hotel in the Emirate and third hotel in the Middle East,
and three properties under The Luxury Collection brand in Athens,
Greece; Koh Samui, Thailand; and Cusco, Peru.
In 2014, the company will open 10 new luxury properties, making debuts
in four countries. Key openings will include W Bogota, marking the W
brand’s entry into Colombia; W Beijing, furthering the W brand’s
footprint in strategic Chinese destinations; The St. Regis Istanbul and
Chengdu; and six new hotels under The Luxury Collection brand in
destinations including Odessa, Ajman, Dalian and Hangzhou in China, and
Broumana in Lebanon.
Starwood’s Upper Upscale Brands Make Strong Gains
Starwood opened 30 hotels and signed 60 new hotel deals in the upper
upscale segment in 2013, under its Sheraton, Le Méridien and Westin
brands. The iconic Sheraton brand continues to serve as a growth leader
for Starwood, paving the way for growth across the company’s other
brands. This year, Sheraton will debut in numerous new markets including
Samoa, Tajikistan and Kazakhstan, and re-enter Iraq with the opening of
Sheraton Dohuk Hotel. Building on its first-mover advantage, the
Sheraton brand is on track to open its 500th hotel in 2016.
Le Méridien signed more new hotel deals in 2013 and will open more new
hotels in 2014 than any other year since Starwood acquired the brand in
2005. While conversion opportunities make up a significant part of the
brand’s growth momentum in developed markets, Le Méridien brand is also
continuing to expand its presence in less established regions around the
world in 2014 with planned openings in markets such as India,
Bangladesh, and Thailand.
Propelled by the worldwide success of its distinctive wellness
positioning, Westin is poised to open its 200th hotel worldwide this
year, as well as its 20th in China. Key Westin openings this year
include The Westin Zhujiajian and The Westin Qingdao in China.
Starwood’s Mid-Market Brands Build on Strong Growth Momentum
Building on significant deal signing momentum in 2013, Starwood’s
mid-market portfolio, or what the company refers to as its specialty
select brands, including Four Points by Sheraton, Aloft and Element, has
grown nearly 80 percent since 2008. These brands are gearing up for
another strong year of growth, on the heels of 37 openings and 77 new
signings in 2013. Four Points by Sheraton, Aloft and Element account for
approximately 40 percent of the company’s development pipeline and
nearly 45 percent of expected hotel openings worldwide in 2014,
reflecting the appetite for affordable and reliable global hotel brands
in both major metro and secondary or tertiary markets around the world.
The Four Points by Sheraton brand will reach its 200th hotel milestone
in 2014 fueled by increasing demand in markets worldwide with more than
20 new hotels openings. The brand had a record year of signings and
boasted the most openings and signings of any Starwood brand in 2013.
Aloft Hotels, the design-led, tech-savvy hotel for the next generation
of traveler, had the strongest signing year in 2013 since pre-crisis.
This year, Aloft will open its fifth hotel in Latin America – Aloft
Guadalajara, and make its debut in Riyadh, Saudi Arabia; Suwon-city,
South Korea; and Liverpool, England. Starwood’s eco-innovation lab,
Element Hotels, had its strongest year of signings in 2013 since
pre-crisis, and will open four hotels in 2014, including one in
Frankfurt, marking the brand’s entry in Europe.
Starwood Preferred Guest Continues to Reinvent Customer Loyalty
Just as the company’s footprint has grown significantly, its most
valuable guests have also increased their loyalty to Starwood around the
globe. Despite the global economic crisis, Starwood Preferred Guest
(SPG) active membership has grown by 56 percent over the last five
years. On any given night, more than half of Starwood’s guests are SPG
members. Not only are there more people enrolled in SPG than ever
before, the program makeup has shifted. In 2008, nearly two thirds of
SPG members were U.S.-based, while today that number is only 47 percent.
Membership in emerging markets has grown fivefold in that time. China
has catapulted to Starwood’s second largest SPG market and fastest
growing, followed by India, UAE and Brazil.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with nearly 1,200 properties in 100
countries, and 171,000 employees at its owned and managed properties. We
are a fully integrated owner, operator and franchisor of hotels, resorts
and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,
Four Points® by Sheraton, Aloft®, and Element®. One of the industry’s
leading loyalty programs, Starwood Preferred Guest (SPG) allows members
to earn and redeem points for room stays, room upgrades and flights,
with no blackout dates. Starwood also owns Starwood Vacation Ownership,
Inc., a premier provider of world-class vacation experiences through
villa-style resorts and privileged access to Starwood brands. For more
information, please visit www.starwoodhotels.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.