Iconic Lifestyle Brand Makes Desert Debut with W Dubai – Al
Habtoor City, Raising Temperatures with Provocative Design and Iconic
NEW YORK--(BUSINESS WIRE)--
W Hotels Worldwide, part of Starwood Hotels & Resorts Inc. (NYSE:HOT),
today announced the debut of W Dubai – Al Habtoor City, the
brand’s first hotel in the Emirate. Owned by the Al Habtoor Group, the
design-led lifestyle brand is set to shake up the destination with its
rooftop W Lounge, pulsating WET® pool deck and innovative fashion and
music happenings. The opening marks the W brand’s second outpost in the
Middle East, following the debut of W Doha in 2009.
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The Fantastic Suite at W Dubai. (Photo: Business Wire)
“From the emerging fashion scene to its contemporary arts district,
Dubai has firmly made its mark on the global stage, with W Dubai set to
quickly become the epicenter of it all,” said Anthony Ingham, Global
Brand Leader, W Hotels Worldwide. “An electrifying destination full of
hidden, underground treasures, W Dubai will provide worldly jetsetters
with insider access too what’s new and next in the Emirate.”
“We are proud to strengthen our relationship with Al Habtoor Group as we
open W Dubai - Al Habtoor City, which is part of Starwood’s largest
hospitality project in the Middle East,” said Michael Wale, President,
Starwood Hotels & Resorts, Europe, Africa and Middle East. “Dubai’s
dynamic spirit is a perfect match for W Hotels, and this groundbreaking
debut reinforces our commitment to grow in this important market.”
A Magnetic Desert Mirage
Set within the ambitious Al Habtoor City project, the Emirate’s first
fully-integrated urban resort, W Dubai – Al Habtoor City rises 33
stories above the vibrant Sheikh Zayed Road, overlooking the newly built
Dubai Water Canal with views of dramatic sunsets over the Arabian Gulf.
Upon arrival, guests are whisked up 30 floors to the W Lounge
(the W brand’s reinterpretation of the staid hotel lobby) where a
jaw-dropping, panoramic view of the shimmering city awaits.
Destination restaurant Namu, located above the W Lounge, bathes
diners in golden light from the setting sun, offering an original fusion
of Japanese and Korean flavors served in a futuristic setting with
asymmetrical furnishings. Level Seven, a causal and sociable
hotspot, serves fresh Mediterranean cuisine from a theatrical open
kitchen and features a chef’s table, and crudo bar. The menu is inspired
by the chef’s daily market finds and seasonal produce, including small,
shareable plates. Adorned with wood, steel and vintage art, the natural
Mediterranean-inspired décor sets the tone for a relaxing and delectable
Igniting the pulsing heart of Dubai’s social scene is the hotel’s WET
Deck. Boldly landscaped, the WET pool deck transforms from a
glamorous place to lounge by day, with outdoor pools, private cabanas,
light bites and refreshing drinks, to an evening hotspot to see and be
seen. DJs play hypnotic sets while guests sip on W signature cocktails
and soak in the sultry, vibrant atmosphere.
The Global Nexus Brought to Life
W Dubai – Al Habtoor City and its 356 guestrooms and suites, including the
Extreme Wow Suite and Sensational Suite, were designed by
Singapore-based firm Silverfox Studios and Starwood’s award-winning
design team. Inspired by the city’s connectivity and gateway location,
the design is provocative, bold and futuristic. Showcasing the vibrancy
and energy of Dubai’s Sheikh Zayed Road, the interiors’ linear patterns
reflect the city’s social rhythm and constant flux. Custom furnishings
double as abstract art and a bright, vivid color palette is set against
the sleek lines of each minimalist guestroom, highlighted with
floor-to-ceiling windows that frame views of the city and sea.
The lavish Extreme Wow Suite (the W brand’s take on the traditional
Presidential Suite) spans 690 square meters and occupies the 27th and
28th floors with panoramic views of Dubai’s striking skyline. The suite
includes a spacious lounge area, bar, DJ booth, dance floor, catwalk
ramp, pool table and kitchenette. The Sensational Suite covers 449
square meters and is anchored by a bar with an adjoining majlis-style
lounge, also complete with a DJ booth, dance stage, bar and kitchenette.
W Dubai – Al Habtoor City boasts ultra-modern event space including a
stunning oval-shaped 725 square meter Great Room, where the walls
and ceiling converge in a spiral effect, in addition to five dynamic
multi-use studios. These rooms are equipped with W’s signature Sensory
Set Up™, which provides mood music, customs scents, and much more.
Other features include the W brand’s signature FIT® state-of-the-art
fitness facility where guests can re-energize 24/7 and a FIT Bar that
serves healthy snacks and refreshing drinks. The hotel also offers
guests private in-room yoga sessions with the hotel’s dedicated
instructor, and will soon introduce SPG
Keyless, the hospitality industry’s first truly keyless entry
system, which enables guests to use their smartphone or smartwatch as a
room key with a simple swipe of their device. All of this is supported
by the W brand’s signature Whatever/Whenever service philosophy,
providing guests whatever they want, whenever they want it.
The landmark Al Habtoor City development project features two other
Starwood hotels: The St. Regis Dubai which opened last November and The
Westin Dubai, Al Habtoor City. Al Habtoor City will also feature the
spectacular water-themed show La Perle by Dragone, the world’s leading
cultural creation company, located along the upcoming Dubai Water Canal.
The destination is minutes away from attractions such as Burj Khalifa
and The Dubai Mall, a 20-minute drive to Dubai International Airport and
40-minute drive to Al Maktoum International Airport.
W Hotels in the Middle East
In 2009, W Doha opened its doors as the first W Hotel in the Middle
East. Following the launch of W Dubai – Al Habtoor City, the brand is
set to rapidly grow its portfolio in this region with four new hotels
slated for the coming years. These include two more in the UAE: a second
hotel in Dubai, the highly anticipated W Dubai – The Palm, and W Abu
Dhabi; plus W Amman and W Muscat.
For further information and bookings, visit www.wdubaialhabtoorcity.com
or follow on Instagram @WHotelDubai.
ABOUT W HOTELS WORLDWIDE
Born from the bold attitude and 24/7 culture of New York City, W Hotels
has disrupted and redefined the hospitality scene for nearly two
decades. Trailblazing its way around the globe, W is on track to reach
75 hotels by 2020, defying expectations and breaking the norms of
traditional luxury wherever the iconic W sign lands. With a mission to
fuel guests’ lust for life, W ignites an obsessive desire to soak it in,
live it up and hit repeat. The brand’s provocative design, iconic
Whatever/Whenever service and buzzing Living Rooms create an experience
that is often copied but never matched. Innovative, inspiring and
infectious, W Hotels’ super-charged energy celebrates guests’ endless
appetite to discover what’s new/next in each destination, to see more,
feel more, go longer, stay later.
For more information, visit whotels.com/theangle or follow Twitter,
Instagram and Facebook.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160922006106/en/
Source: Starwood Hotels & Resorts Worldwide, Inc.