Mid-century Modern Meets Parisian Chic at Le Méridien Etoile with
Reimagined Upscale Guestrooms, Signature Le Méridien Hub and Legendary
From the birthplace of the brand, Le Méridien Hotels & Resorts – part of
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) – today marked a
milestone as its first-ever hotel and celebrated flagship in Paris
revealed the completion of its multi-million dollar renovation.
Following the hotel’s transformation, Le Méridien Etoile now boasts
reimagined guestrooms, suites and the transformation of the hotel’s
public spaces, including the legendary Jazz Club Etoile and brand’s
signature lobby concept: Le Méridien Hub.
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Guestroom at Le Méridien Etoile – Design by interior architect Jean-Philippe Nuel. (Photo: Business Wire)
“With a stronger and more globally diverse portfolio than ever before,
Le Méridien has hit its stride with guests and locals as well as owners
and developers around the world,” said Brian Povinelli, Global Brand
Leader, Le Méridien Hotels & Resorts. “We are delighted to have the
crown jewel of our brand shining brightly once more in the City of
Light, as Le Méridien returns to its roots with distinctive design and
bold Destination Unlocked positioning.”
Located in the 17th arrondissement, anchored by Arc de Triomphe and the
Champs Elysées, Le Méridien Etoile is the largest hotel in central
Paris. The redesign of the hotel’s rooms was led by French interior
architect Jean-Philippe Nuel, while London-based firm Michaelis Boyd
restyled all the public areas; both draw inspiration from Le Méridien
brand’s mid-century modern design aesthetic.
Paris: A Destination & Inspiration
The interiors of all 1,025 guestrooms and suites have been redesigned
with residential texture and details inspired by the destination: the
lighting and the muted colour palette of grey, light blue and charcoal
are underscored by eye-catching accents. Travel and discovery are woven
into the fabric of the design, with illustrated maps of Parisian
arrondissements that adorn the headboards and deconstructed images of
the city that are displayed in the rooms and corridors.
Art and design also provide an element of discovery throughout the
public spaces of Le Méridien Etoile. Art Curator Marion Vignal selected
four Parisian, contemporary artists to express their unique perspectives
of Paris through different mediums. For instance, Arnold Goron, the
sought-after sculptor and set designer for several French fashion
houses, created the arrival art installation and impressive mural
fresco, both composed of brass petals forming a map of Paris.
From the arrival lighting installation that represents the traffic
circles of the city, to the custom-tiled accent wall that pays homage to
Paris’ metro system, Le Méridien Etoile has transformed the staid,
traditional lobby into the brand’s signature Le Méridien Hub. Set amidst
this thoughtfully-designed space, the Longitude 2°17 Bar provides Le
Méridien signature éclairs, light bites and illy coffee, expertly
prepared by the hotel’s creative Master Barista, creating an experience
that brings creative and curious-minded guests and locals together.
Le Méridien Etoile features 2,500 square metre of thoughtfully-designed
meeting spaces with design cues taken from the 17th arrondissement. The
small meeting rooms or ‘Petits Salons’ hold up to 25 people and are
named after local streets, while the large ‘Grands Salons’ hold up to
1,200 people and bear the names of neighbouring avenues and boulevards.
Each of the spaces is designed with the brand’s mid-century modern
aesthetic and offers modular furniture that allows personalization.
Custom photography, depicting scenes from each Boulevard, was shot by
one of France’s most influential Instagrammers, Vutheara Kham, and aims
to inspire creativity.
The renovation of the conference centre and public areas was overseen by
London-based architectural duo Alex Michaelis and Tim Boyd.
Jazz Club Etoile: The Legendary Music Club
Created in 1975 with celebrated drummer F.A. Galepides, known as
Moustache, the Jazz Club Etoile has been entirely renovated in a
mid-century modern style, with an emphasis on bright colours and vintage
furniture. Parisian touches once again pepper the decor with white
tiles, reminiscent of the metro stations, surrounded by the works of
visual artist Christian Gastaldi, who was inspired by the posters
displayed in the metro system.
While preserving the essence of the Jazz Club Etoile, former music
booker and friend of Moustache, Jean-Pierre Vignola, has collaborated
with Jonathan Miltat, an experienced Jazz producer, to renew the musical
offering and put the spotlight on Jazz, Soul, Funk and Blues. Both
locals and hotel guests alike can now discover legendary artists and new
talent in the intimate venue with a new menu curated by Executive Chef Laurent
“Destination Unlocked” Position Propels Parisian-born Brand
“Ten years after Le Méridien joined Starwood Hotels & Resorts, the brand
now stands stronger than ever before,” said Michael Wale, President,
Starwood Hotels & Resorts, Europe, Africa and Middle East. “Highlighting
our commitment to strengthening the brand’s portfolio around the globe,
over 50% of Le Méridien hotels in Europe and the Middle East have been
upgraded over the last three years. We are proud to celebrate Le
Méridien distinctive design aesthetic and bold ‘Destination Unlocked’
positioning in the brand’s home city of Paris.”
Since 2005, Starwood and its hotel ownership groups have transformed Le
Méridien into a contemporary lifestyle brand now focused on unlocking
the destination through culture, the arts, and cuisine. Now Le Méridien
boasts the strongest portfolio levels in the brand’s history, growing in
key destinations around the world, Le Méridien Denver; Le Méridien
Singapore, Sentosa; 6 newly-built Le Méridien hotels in China, including
2 in Shanghai alone; and the brand’s re-entry into Italy with the
opening of Le Méridien Visconti Rome early next year.
For more information, please visit: www.lemeridien.com.
About Le Méridien
With more than 100 Hotels & Resorts worldwide and the strongest, most
globally diverse portfolio in its history, the Paris-born Le Méridien
brand connects the curious and creative-minded traveller to unexpected
and engaging experiences within their destination. With its brand
promise of “Destination Unlocked,” Le Méridien has transformed numerous
guest touch points through global partnerships with creative minds such
as illy, Johnny
Malin, and Nouvelle
Vague. Plans call for dynamic portfolio
expansion within the next five years in some of the world’s most
exciting destinations, concentrating on markets in Asia-Pacific and the
Americas. For more information, please visit LeMéridien.com
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160922005352/en/
Source: Starwood Hotels & Resorts Worldwide, Inc.