New Guest Galleries from Instagram Allow Guests to Share Their Travel
Experiences from Their Own Personal Viewpoint
STAMFORD, Conn.--(BUSINESS WIRE)--
Guests of Starwood’s more than 1,150 hotels capture and share an average
of 40,000 images per month on Instagram, and today, Starwood Hotels &
Resorts Worldwide, Inc. (NYSE: HOT), announced an industry-leading
integration with Instagram on all of its websites worldwide. New Guest
Galleries from Instagram showcase the explosion of social sharing
through Instagram photos and videos geo-tagged by Starwood’s
digitally-savvy guests. From unique hotel amenities to eye-catching
local sites, the enhanced Guest Galleries from Instagram offer a fun,
new way for travelers to explore their next Starwood destination – all
from the perspective of fellow guests.
For each hotel and resort across Starwood’s nine design-led brands,
visitors can view photos and videos geo-tagged by guests who have
experienced that Starwood hotel. Guest Galleries from Instagram give
travelers the opportunity to view an authentic representation of each
distinctive brand by exploring brand-specific categories including:
Family Traditions for St. Regis, Fashion for W Hotels, UnLock Art for Le
Méridien, Move Well for Westin, and a special category for Instagrams
tagged with #SPGLife.
The volume of Starwood guests’ Instagrams speaks to the passion they
have for sharing their unique travel experiences – including pictures of
a gorgeous beachscape, poolside view, an SPG member’s room upgrade or
special amenity, one of Starwood’s award-winning restaurants, and more.
These images serve as a visual seal of approval direct from Starwood’s
discerning, digitally-savvy guests for other travelers looking for
“A ‘picture is worth a thousand words’ and a picture shared is worth
even more to our guests,” said
, Senior Vice President,
Starwood Preferred Guest & Digital. “Starwood’s mobile bookings are
growing five times faster than the annual growth rate of the web channel
10 years ago. With an increasingly mobile, digital traveler we expect
social sharing in places like our Instagram Guest Gallery pages will
continue to change how our guests book travel and explore and interact
with our hotels.”
Through their suite of digital properties, Starwood provides today’s
connected traveler a visually rich, personalized experience on every
step of their journey from imaginative destination exploration to the
details of their trip before, during, and after a visit. As an early
adopter of social networks like Instagram, Facebook, and Foursquare,
Starwood continuously leverages mobile and social in new ways
transforming the travel experience by connecting with guests and
delivering more personalized service.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with 1,169 properties in nearly 100
countries and 171,000 employees at its owned and managed properties. We
are a fully integrated owner, operator and franchisor of hotels, resorts
and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,
Four Points® by Sheraton, Aloft®, and Element®. One of the industry’s
leading loyalty programs, Starwood Preferred Guest (SPG) allows members
to earn and redeem points for room stays, room upgrades and flights,
with no blackout dates. Starwood also owns Starwood Vacation Ownership,
Inc., a premier provider of world-class vacation experiences through
villa-style resorts and privileged access to Starwood brands. For more
information, please visit www.starwoodhotels.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.